Bettman needs to build off thrilling Cup final

Hockey Betting Lines

06/11/2010 - Toronto, Canada (Sportsbook Betting Lines) - It may sound cliche, but when it comes to fixing what ails the National Hockey League, there may be no better time than the present.

On the heels of the most successful NHL season in a decade and a Stanley Cup final that demonstrated all that is right with the league, it is a moment that must be captured with vigor by Commissioner Gary Bettman.

The Stanley Cup final produced a spectacular brand of hockey that has reinvigorated the Chicago Blackhawks and Philadelphia Flyers franchises, which also happen to reside in two of the game's most important markets.

Fresh-faced superstars like Jonathan Toews and Patrick Kane have become household names across North America, poster boys if you will, for a new era in the NHL. An era that is seeing youth, speed and goal scoring become the defining elements of a brand that has suffered for so long.

Add already established superstars like Sidney Crosby and Alexander Ovechkin to the fold, along with a slew of talented youngsters led by the likes of Steven Stamkos and Drew Doughty, and it is safe to say that the recipe for success is a good one.

Television ratings for this latest Stanley Cup Final were remarkable in Canada and the highest in the United States since the Flyers, led by Bobby Clarke, beat out Bobby Orr and the Boston Bruins for hockey's ultimate prize in 1974. It seems unfathomable, but 1.2 out of every 10 American televisions was tuned into the Game 6 matchup on Wednesday night, demonstrating a heightened interest for the game south of the border.

Hockey is on the verge of a breakthrough, and Bettman is on the clock.

In most markets the game is thriving or at least sustainable, but a few sore spots exist that have shown little evidence of viability.

Franchises in Phoenix, Atlanta, and Florida are on life support, while there are ownership issues in other regions around the league likely spurned by the recent economic meltdown.

The remedy is simple; find owners who want to purchase these troubled franchises in cities that can sustain them, and move the teams.

The trouble is that Bettman has for years been outwardly ignorant to the possibility of relocation to Canadian markets, even when potential suitors have existed. This approach has done little for his image, and little for the game itself.

Previously spurned markets in Winnipeg and Quebec have been waiting with open arms, while southern Ontario, the world hotbed of hockey, continues to operate with the Toronto Maple Leafs as its only franchise.

Instead, Bettman has been insistent on transfers to areas like Las Vegas or Kansas City, further examining the Southern United States for relocation, as if to compound his already misguided expansion of the NHL into the United States' Sun Belt.

If only he had tried as hard to keep franchises in Winnipeg and Quebec as he has in the Desert with the Coyotes, the NHL might not be wrestling with these ugly issues.

Instead of trying to cover up the financial pitfalls of dying organizations, and sugarcoat the reasons why fans dislike or ignore the game in certain cities, Bettman needs to come clean with the realization that franchises in peril will continue to drag down the league.

As it stands, Bettman has received serious interest from prospective owners in both Winnipeg and Quebec. Mark Chipman and David Thomson of True North Sports and Entertainment made a serious pitch to buy the Phoenix Coyotes and return them to Winnipeg, and Bettman says he's heard from more than one "substantial" group in Quebec, including a pitch from media giant Quebecor.

Canadian fans need not yell from the highest hills to be heard, but rather, the league needs to do the noticing for them. There is a market in Canada for additional NHL franchises that should no longer be ignored.

The continued growth of the NHL brand and the health of the league will rest squarely on relocation to these ready-for-prime-time markets.

The positive ripple effect of the Cup finals has made this an unprecedented time to build on the current wave of momentum, and Bettman needs to right the ship once and for all.

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FOOTBALL BETTING LINES

NFL Football Sports Betting

Two playoff teams from 2007 take center stage on the NFL Network Sunday night in a Week 2 NFL betting match-up when the (0-1) New England Patriots betting head south to Florida for a contest with the (1-0) Tampa Bay Buccaneers.

New England HC Bill Belichick couldn’t care less about the way his team plays in the preseason. With a chance to tie last week’s game with the Baltimore Ravens betting, He elected to go for the two-point conversion and outright victory. The conversion failed, and the Pats ended up falling to the Ravens by a 16-15 final count.

New England rolled off twelve unanswered points to give it a chance at securing the victory, but it never threatened to cover the 3.5-point spread. NFL bettors saw this one coming, as they bet the Ravens down from +6 to +3.5 as the week progressed. QB Tom Brady didn’t take part in the Patriots first preseason clash, but could see action this weekend.

His three replacements all put up embarrassing numbers. They went a combined 17 for 33, and threw three interceptions and no touchdowns. The New England defense was encouraging, as they held the Ravens to 2/12 third down conversions and surrendered just ten first downs. That ‘D’ should be bolstered with the addition of former Bucs and Denver Broncos betting safety John Lynch, who could make his Patriots debut on Sunday against his former mates.

HC Jon Gruden had to be impressed with the way his Bucs played on both sides of the ball in their dominating 17-6 victory over the Miami Dolphins in Week 1’s NFL pre-season betting action. Bucs bettors were quite happy with the effort, as they made a mockery of the fact that they were underdogs in the game.

The logjam at the quarterback position didn’t get any easier to separate for Gruden, as all four of his QBs had positive experiences in the first exhibition of 2008. The four combined to complete 28 of their 40 passes for 204 yards and a touchdown, and that was without starting QB Jeff Garcia in the lineup.

RB Michael Bennett had 19 carries and four receptions, totaling 90 yards and a touchdown. Expect to see more of Bennett, Kenneth Darby, and Earnest Graham, as they all compete for playing time with Warrick Dunn in the backfield this season. Defensively, the Bucs recorded four sacks and held the Fins offense in check all day.

First round draft pick Aqib Talib was impressive in the secondary, recording a tackle and two pass defenses in his debut. Don’t be surprised to see Talib in the starting lineup opposite Ronde Barber for the Bucs in ’08.

The betting trends suggest that NFL bettors should be backing the Bucs in this intra-conference exhibition.

These two teams hooked up last year in Tampa Bay, with the Bucs winning that game 13-10. The Buccaneers have only lost one preseason game at home dating back to the beginning of the ’05 preseason. The Patriots have had a mixed bag of results in their recent exhibitions. They have gone 2-2 ATS and SU each of the last three years.

New England currently sits as modest 1-point favorites in this preseason showdown with the ‘total’ now sitting at 34.5.

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